More Luxe, Less Bucks

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    Corporations are going to huge lengths to probe the minds of consumers – literally tapping into their brains. The Brighthouse Institute for Thought Sciences, in Atlanta, is one lab that’s scanning folks’s brains with MRIs, in an effort to decode and report our subconscious ideas and devise more seductive advertising. The process is being called neuromarketing. They’re hoping to find out specific biological triggers that can be used by language engineers to stimulate purchases. This is the hello-tech success of pioneer psychologists Freud and Jung who established the connection between language and behaviour.<br>

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